June 2009

Ruralite Magazine to be Redesigned

Dear Member,
This is the last time you will see Ruralite magazine...in its current form. Next month a completely redesigned Ruralite will appear in your mailbox.
We are pleased to unveil this new and improved version of Ruralite. The new design is the culmination of nearly a year of review with Ruralite staff and utility members. Editorial and design professionals worked with us to develop a magazine that provides the same great information, adds a few new features, and presents it in a way that is attractive and easy to read.
Ruralite magazine has been a mainstay in homes and businesses since 1954. The publication began as a tabloid-sized publication on newsprint paper. Many of the ads and feature stories of the day dealt with the lifestyle revolution that electricity and electrical appliances brought to homes and businesses.
Ruralite magazine has always reflected the times in which we live. The December 1957 Ruralite featured an editorial by founding editor Henry “Hank” Alderman, calling on the United States to think as much about keeping up with the Soviet Union on building hydroelectric dams as it did in keeping up with missile construction.
Through the years, Ruralite evolved into a magazine-sized publication. The magazine continued to highlight lifestyle and electric utility issues. In January 1975 the magazine’s editorial topic focused on the economy, including concerns about the potential demise of the auto industry. The old saying is true: “The more things change, the more they stay the same.”
In 1992, the current version of the magazine was introduced, complete with a four-color cover and glossy paper.
Ruralite will continue its tradition of providing the quality entertainment and information you have come to expect. For those who might be wondering, the kitchen pages will remain! As always, we will continue to provide important information on safety, energy efficiency and the industry issues that affect our ability to serve you.
The most dramatic change you likely will notice is the cover. A new logo and “teaser” bar will highlight the front page. The interior design will be different as well, with updated graphics, fonts and layouts that provide greater readability and a contemporary design.
We hope you will enjoy the new-look Ruralite. As always, we welcome your feedback.
Bill Kopacz
General Manager


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